Only the most competitive industry today is the fence industry, it is a way to competitive business, and simply being great at your craft isn’t always enough to grow your customer base when competition is at peak. You need to bring in top skills that fence marketing agency possess to help you find new jobs, you need a strong, strategic marketing plan too. 

Here are 10 of the best fence installer marketing tips.

1. Create a Professional Website

If you don’t have the website, how can you expect to grow your business online, and sure you need a modern, mobile-friendly, and easy to navigate website. Include photos of your past work, customer testimonials, clear service descriptions, so more people will be able to know about you and contact you.

2. Focus on Local SEO

Most fence jobs are local, so regional rankings are way more important than generic rankings. You need rank locally on maps, Yelp, and other local directories to grow locally.

3. Show Off Your Work on Social Media

Fence installation is highly visual. Post before-and-after photos of completed jobs on platforms like Facebook, Instagram, and even Pinterest. Share videos of the installation process or customer reactions to build trust and show the quality of your craftsmanship.

4. Use Google Ads and Facebook Ads

Paid advertising can generate consistent leads if done right. Target local homeowners with ads that can purchase new property recently.

5. Encourage Referrals

Happy customers are your best marketers. Offer a referral discount or gift card to clients who refer friends or neighbors. 

6. Partner with Local Businesses

Team up with landscapers, realtors, and home improvement contractors who can refer you to clients needing fences. Meeting new businesses means new business opportunities.

7. Collect and Share Testimonials

Nothing builds trust like a good review so collect them as many as possible.

8. List on Home Services Platforms

Make sure your business is listed on platforms like HomeAdvisor, Angi, Thumbtack, and Houzz. 

9. Offer Seasonal Promotions

Give potential customers a reason to act now. Offer limited-time discounts, bundled services, or free upgrades during off-peak seasons to boost your bookings when business slows down.

10. Follow Up with Leads

Don’t let good leads go cold. Set up a system to follow up with inquiries via phone, email, or text. Even if someone isn’t ready to buy right away, staying in touch keeps you top of mind for when they are.